Another way to segment customers in your salon and spa business is based on their previous purchases. This feature allows you to group them into product and service segments. The salon software automatically records their last visit date and allows you to send them targeted offers in order to increase repeat business. You can also send service reminders by choosing a specific segment. The software shows you the name of the customer, the services they have availed the most, and their visit count. Based on this, you can send them targeted messages via SMS and email.