In the beauty business, customer experience matters. A fool-proof way to show your clients that you truly care about them is by sending them a greeting on their special day such as their birthday or anniversary. Make it mandatory for them to mention their birthday or anniversary date when they’re scheduling an appointment with you for the first time. Once this is done, the software automatically sends them greetings on their big day. You can also include a discount coupon to entice them to visit your salon. The greeting can be created days in advance and will be sent to the customer as per the set date. You also have the option to select the message type and the content.